Although there are arguments for both continuous and flighting media planning, the overall winner appears to be continuous. According to Newstead, Taylor, Kennedy, and Sharp (2009) overall “continuity schedule is generally the most appropriate advertising strategy”. Continue reading
“Media planners must carefully monitor reach and frequency levels to ensure that a campaign receives sufficient exposure without becoming an irritant.”
(WARC, 2017) Continue reading
When I started this blog I had no idea what investing in happiness was. I had no idea how to go about starting it, let alone how I would know when I’ve checked it off my list. Happiness is fleeting, I can’t store it in a bank for later. There’s no return on investment. So why put it on the list at all?
Well, I added it to the list because I knew it was important. Continue reading
Mission: Playtime 