I challenge anyone who says this is not a fascinating time to be in media planning. Our lives have been radically disrupted by the internet (how we socialise, shop, work, eat) and planners need to evolve to keep up. Continue reading
Tag: startup
When less is more
“Media planners must carefully monitor reach and frequency levels to ensure that a campaign receives sufficient exposure without becoming an irritant.”
(WARC, 2017) Continue reading
Data is now a by-product of every day life
Horizon scanning is a funny thing. It can be awe-inspiring. It can be frightening. It can make you feel big, proud and jazzed about what is to come. It can make you feel small, insignificant and anxious. It’s like looking up into the night sky, and being struck with a sense of wonder at its vast expanse of unknown.
Technology has been moving forward so quickly for the past ten years, that sometimes you need to just stand still and think. Think about where we’ve come from, and where we’re going. I’m not trying to go all Black Mirror on you, I’m just fascinated by it all. Continue reading
Edinburgh Startup Scene
I have a fascination with the startup scene. There! I said it. London was a great place to get involved, and I could often be found at Google Campus, or innovation accelerator The Bakery, or that awesome coworking space inside a Gail’s bakery!
I had the absolute best time working for equity crowdfunding platform Seedrs, and loved working on the New Generation awards for The Veuve Clicquot Women in Business Awards. The I worked on the awards, Jude Ower was the runner-up, and what a woman. This is Jude talking about why she set up her company, Playmob: Continue reading
Mission: Playtime 