“Media planners must carefully monitor reach and frequency levels to ensure that a campaign receives sufficient exposure without becoming an irritant.”
(WARC, 2017) Continue reading
Tag: itison
Digital versus traditional marketing in a digital first world
“We work and live in an always-on, always moving, mobile-first reality, where business happens at the speed of speech and thumbs.”
Wright & Snook (2017)
In this eight part series, I’ll be investigating different aspects of media planning, and relating them back to Itisonas part of my Masters Degree in Advertising Strategy & Planning. Continue reading
Mission: Playtime 