Although there are arguments for both continuous and flighting media planning, the overall winner appears to be continuous. According to Newstead, Taylor, Kennedy, and Sharp (2009) overall “continuity schedule is generally the most appropriate advertising strategy”. Continue reading
La dolce far niente. The sweetness of doing nothing.
Lying on a beach and listening to the water, to the laughter of those around you. Watching the sun change the world around you, lighting up the landscape in pinks and purples, or bright gold. Feeling the peace of the world before it has had time to wake up.
One of my favourite feelings is the electricity in the air right before a thunderstorm. Continue reading
In this journey I have had so many ‘Stardust moments’. If you haven’t read the book or seen the film, go away and watch/read it. Right. Now. There is a scene where the fallen star, who hasn’t been able to shine since she landed on the Earth, is in a warm bath, feeling comfort and kindness for the first time. And her shine returns, starting from her heart, seeping out of her whole body*. That’s how I feel today.
Today I was welcomed into the home of Donna and Mel, Jay’s parents, to celebrate Passover with their family. And whilst the family approached the event with a humorous cynicism reserved for those about to hear the same mildly funny jokes of the umpteenth time, I was actually looking forward to it.
Passover is a special time in the Jewish calendar as it is about remembering the struggles of the Jews as slaves of the Egyptians, and the tough time in the desert that followed. They eat bitter herbs to signify these bitter struggles (horseradish, in our case), unleavened bread to signify the poor food available in this tough time, and a variety of things dipped in salt water to signify the tears wept. I’m skirting over the details slightly, as you can look into the celebration for yourself if you’re interested, and I would absolutely encourage you to do so.
Humans can be the most wonderous beings sometimes. Sitting here on a Monday morning after my birthday weekend, I’m reflecting on the power of people. Over the past few days, there have been so many words and gestures, actions and thoughts from so many different people that have lifted my spirits, that it is difficult to know where to start.
The number of people wishing you a happy birthday on Facebook has become a modern measure of, well I don’t know what, popularity perhaps (65 if you’re wondering). I had some beautiful messages from around the world. Some meant more than others, that is true. It was nice to read through them all, and think about the last time I saw them, or what they are up to in life. My sister wrote me the most beautiful poem and posted it on my wall, it was so touching, personal and heartfelt, I am reminded of just how important she is to me.
Yesterday was the start of my ice-cream dreams. Something tells me this is going to be one that I absolutely smash. All I have to do is try a new flavour of ice-cream approximately every 10 days.
And what was my first flavour? Ben & Jerry’s Coffee Toffee Bar Crunch. And it was divine. Creamy coffee ice-cream with these chunks of sugary toffee. They were like pieces of Scottish tablet, with that lovely sugary crunch.
Heidi and I were watching The Second Best Exotic Marigold Hotel, a heart warming giggle of a film. So full of light and life. And a reminder that I probably have a good 50 or so years of ups and downs and unexpected plot twists to relish.
Mission: Playtime 