I challenge anyone who says this is not a fascinating time to be in media planning. Our lives have been radically disrupted by the internet (how we socialise, shop, work, eat) and planners need to evolve to keep up. Continue reading
Tag: digital marketing
TV is no longer just on the TV, radio is no longer on the radio
The world of daily deals is fast paced and high volume. The real time, shareable and ultimately trackable nature of newer digital channels can help Itison to get their message out there, get shared and see results. Continue reading
Digital versus traditional marketing in a digital first world
“We work and live in an always-on, always moving, mobile-first reality, where business happens at the speed of speech and thumbs.”
Wright & Snook (2017)
In this eight part series, I’ll be investigating different aspects of media planning, and relating them back to Itisonas part of my Masters Degree in Advertising Strategy & Planning. Continue reading
Mission: Playtime 