“Media planners must carefully monitor reach and frequency levels to ensure that a campaign receives sufficient exposure without becoming an irritant.”
(WARC, 2017) Continue reading
Category: Uncategorized
Who are ya?
“The more you know about your consumer, the more accurate your targeting will be. For agency planners, this process starts with insight.”
Keane (2018)
Isolating an audience of one, you can identify why they need your product, help them become aware of it, develop their preference for it, help their search for it, guide their selection of it, all of which leads to the purchase of and satisfaction with your product (Katz, 2016). Continue reading
Digital versus traditional marketing in a digital first world
“We work and live in an always-on, always moving, mobile-first reality, where business happens at the speed of speech and thumbs.”
Wright & Snook (2017)
In this eight part series, I’ll be investigating different aspects of media planning, and relating them back to Itisonas part of my Masters Degree in Advertising Strategy & Planning. Continue reading
Data is now a by-product of every day life
Horizon scanning is a funny thing. It can be awe-inspiring. It can be frightening. It can make you feel big, proud and jazzed about what is to come. It can make you feel small, insignificant and anxious. It’s like looking up into the night sky, and being struck with a sense of wonder at its vast expanse of unknown.
Technology has been moving forward so quickly for the past ten years, that sometimes you need to just stand still and think. Think about where we’ve come from, and where we’re going. I’m not trying to go all Black Mirror on you, I’m just fascinated by it all. Continue reading
Yesterday I got lost in a bookshop
Moving to a new city is an adventure. As someone who loves to be enchanted by the everyday, I couldn’t be happier discovering the weird and wonderful that every place has (whether the locals recognise it or not).
The hardest part of moving to a new city, is that is left behind. The love, support and kindness that protects you everyday feels just that bit weaker when your friends and family are hundreds of miles away. Continue reading
Investing in happiness is about taking control
When I started this blog I had no idea what investing in happiness was. I had no idea how to go about starting it, let alone how I would know when I’ve checked it off my list. Happiness is fleeting, I can’t store it in a bank for later. There’s no return on investment. So why put it on the list at all?
Well, I added it to the list because I knew it was important. Continue reading
Edinburgh Coworking Scene
Starting a new business is a tough gig. There’s no denying that. But there’s no better high than kicking ass and succeeding in a business that you built. In the beginning, the biggest challenge could be finding time outside of a day job and family commitments to work on the business. It could be finding the money for the tools that the business needs to succeed before the sales start coming in regularly. It might simply be the fear of failure. Continue reading
Insert inspirational quote here:
Mission: Playtime is all about fun. It’s about injecting joy back into everyday life. About seeing the joy in everyday life. I’m building a habit of having and seeing fun.
“Fun” and “Joy” are not words I associated with the word “Gym”, but I do now, so there we go. I have been an avid gym goer for about a month now. In fact so far I’ve spent 16.5 hours in the gym, which is probably more time than the rest of my life put together. Continue reading
Pleasure vs Entertainment
La dolce far niente. The sweetness of doing nothing.
Lying on a beach and listening to the water, to the laughter of those around you. Watching the sun change the world around you, lighting up the landscape in pinks and purples, or bright gold. Feeling the peace of the world before it has had time to wake up.
One of my favourite feelings is the electricity in the air right before a thunderstorm. Continue reading
Play with my hair
The past 12 months have seen some pretty major changes in my life, and my hair is no different. After telling my sister for the umpteenth time how much I love the whole pastel hair change, she decided enough was enough, and off we went to Sally’s.
Back at home, armed with a range of powders and potions, we googled DIY hair bleaching, until our heads span, and we realised that no one on the internet can agree on anything, everyone thinks they’re right, and anyone who says otherwise is an idiot.
And so we jumped in. Over a week, my sister became my stylist, and I went from dark brown to orange and finally to a blonde that I was happy to go out of the house sporting. Deciding not to put my hair through anymore pain for a while, I staying blonde, and actually really loved it. To the point where I was considering giving up my candy coloured dreams.
Mission: Playtime 