This blog kicked off with a 30 before 30, which I did not complete. And I was happy in the incompletion of this task. Because this task was to keep me busy, and focused on what I could do, achieve, be. But I rediscovered myself and found a new love, a new life, the old me. And so I didn’t need these reminders.
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Today is a big day. It is a quietly big day. It’s an unmarked commemoration of who I used to be. A line in the sand only visible to me. Is it a celebration? Yes, in a way. Is mournful? In its own way, I suppose so.
It’s emotional, none the less.
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Do you ever get that feeling when everything just feels… wrong? You can’t put your finger on it, but you know this can’t be the way things are supposed to be, so you may as well just give up right now? Why even try and make things right?
I haven’t always known this, but recently I’ve come to recognise this as my anxiety speaking. It transforms my happy go lucky outlook on life to one of resigned bleakness. I’m so happy to be able to call it by its name. To be able to look at it, almost objectively, and push it out the door. Phew! Continue reading
As a newby to meditation, I had no idea where to start. I didn’t know what this journey would be like. At all. I wasn’t even sure how much I believed in the power of meditation. Of course it’s good to take a break for a few minutes and let your brain just be. How could that not be good?
But how could it be better? Continue reading
Whilst on a recent TED binge, I came across this interesting little video:
You can do anything for 30 days. Want to write a novel? Write 1,600 words a day for 30 days. Want to get fit? Cycle to work every day for 30 days.
I challenge anyone who says this is not a fascinating time to be in media planning. Our lives have been radically disrupted by the internet (how we socialise, shop, work, eat) and planners need to evolve to keep up. Continue reading
“Mobile is the internet after it was bitten by a radioactive spider.”
(Singh & Carney, 2018)
Being a G&T lover, Gordon’s 2016 mobile marketing campaign really appealed to me. Using a clever mix of data, Gordon’s were able to identify commuters over 18, currently waiting for a delayed train, and send them a message to the nearest shop stocking nice cold cans of Gordon’s G&T (WARC, 2017). Continue reading
The world of daily deals is fast paced and high volume. The real time, shareable and ultimately trackable nature of newer digital channels can help Itison to get their message out there, get shared and see results. Continue reading
“You can’t spend wisely unless you understand marketing’s full impact.”
(Court, et al., 2012)
BARB is a useful tool for planners as it records “a vast range of programme and spot advertising performance data” (Thinkbox, 2015)This is everything from dayparts to programme information; from reach to channel share viewing. It can even identify “a dog owning Geordie” (Thinkbox, 2015). Continue reading
Although there are arguments for both continuous and flighting media planning, the overall winner appears to be continuous. According to Newstead, Taylor, Kennedy, and Sharp (2009) overall “continuity schedule is generally the most appropriate advertising strategy”. Continue reading
Mission: Playtime 