The world of daily deals is fast paced and high volume. The real time, shareable and ultimately trackable nature of newer digital channels can help Itison to get their message out there, get shared and see results.

However, with the average adult consuming 4 hrs 39 mins of video a day (71% of which is TV), we get 95% of our ad viewing time from TV. That’s 95% of our 21 minutes daily ad viewing (ThinkBox, 2018).

ThinkBox, 2018

Adults spend 41 mins daily multiscreening (IPA, 2017). People jump on their phone during the ad break (I can certainly attest to that!), and rather than see that as a negative, Itison is in the perfect position to make the connection between the two.

Smart use of advertising space can drive viewers, already sitting with their device in their hand, poised to purchase, back to the Itison website. I would recommend a really tight, short advert, with regular slots throughout the evening, probably towards the end of the week, pushing both the brand message and highlighting activities for the weekend, driving people to the app.